Herb Pharm Echinacea is extracted from the fresh (never dried) root of Certified Organic Echinacea purpurea plants grown on their own farms in southern Oregon. To assure optimal extraction of Echinacea'™s bioactive compounds, they harvest the roots during the autumn and promptly extract them while still fresh and succulent. The herb is extracted in small batches with Certified Organic cane alcohol for potency and to maintain the balance of phytochemicals as they exist in the plant. Herb Pharm assures herb identity via macroscopic and organoleptic analysis, then confirms it through methods such as HPTLC fingerprinting specific to each herb. The formula is easily dispensed, taken in liquid form and added to water or other liquid.